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Pagoda Red Brand Design

Pagoda Red

Pagoda Red is a curator and retailer of rare and unusual artifacts from Asia, with locations in the West Loop and Winnetka. They embrace beauty in furnishings that have weathered time and honor those that have survived trends. After 17 successful years in business, they came to us in need of a brand refresh.

We designed their brand and materials to uphold the same qualities as their pieces—textured, timeless and sophisticated. Inspired by the Chinese philosophy of Yin and Yang, we used contrasting opposites throughout their identity—smooth and rough, shiny and matte, dark and light—to create balance and wholeness. Since most of their pieces were originally commissioned by wealthy men and women for their homes in 18th/19th century China, we chose gold as their accent color, which symbolizes wealth and riches in China. The lines in the logo are a modern, deconstructed interpretation of a pagoda and the rectangular icon was inspired by their roots and luck with the number 8.

  • Services:
  • Brand Strategy
  • Visual Identity
  • Print Design
  • Digital App Design
  • Copywriting
  • Package Design

Pagoda Red Stationery Design Pagoda Red Logo Design Pagoda Red Retail Design Pagoda Red Signage Design Pagoda Red Business Card Design Pagoda Red Invitation Design Pagoda Red Retail Space Pagoda Red Packaging Design Pagoda Red Retail Tags Design Pagoda Red Print Design Pagoda Red Email Design Pagoda Red Native App Design Pagoda Red Native App Design Pagoda Red Native App Design Pagoda Red Native App Design Pagoda Red Icon Design
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Also, thanks to everyone who contributed to the work featured on this site. We couldn't have done it without you. Cheers!

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