Who remembers this J&B holiday campaign? If you grew up in the 90s, you might remember it. It’s one I’ll never forget. I was probably 11 years old at the time and this campaign was the first ah-ha moment I had with advertising. I was sitting in the backseat of my parents car, stuck in downtown traffic on our way to see the city lights and holiday window displays. Bored out of my mind, I read every billboard on the highway and that’s the one that stood out. I didn’t even know what J&B was, but at 11 years old, I figured out that’s what was being advertised. It was simple and clever. Just the way I like it.
In the fall of 2010, during a long stay in New York, Vahram Muratyan launched his first blog, Paris versus New York, a tally of two cities. After being viewed 4 million times, Penguin published it as a book, which became insanely popular, and we understand why. The illustrations are simple, clever and creative. These are just a few examples from the book. We stumbled upon the book and bought a copy at Colette in Paris. Vahram, we hope you do a Chicago version! It’s also available on Amazon.