Category Archives: Illustration

Safeway Wine Packaging

Posted on by Kim

 

 

Safeway is the proud and exclusive retailer of this gorgeous and innovative new line of Truett-Hurst wines. The team at Stranger & Stranger are the geniuses behind the bottle. Instead of putting more wines on the shelf with a label, grape variety and country on it, they thought about why someone might be buying that particular wine. Then they wrapped the bottle in a reusable, tear-resistant paper (symbolic of the humble brown paper bag) and covered it with recipes, pictures and stuff relating to whatever that occasion might be. There are 22 occasions to choose from. We think it’s brilliant. And love that it replaces the extra expense of a wine bag.

Paris vs. New York

Posted on by Kyle

 

In the fall of 2010, during a long stay in New York, Vahram Muratyan launched his first blog, Paris versus New York, a tally of two cities. After being viewed 4 million times, Penguin published it as a book, which became insanely popular, and we understand why. The illustrations are simple, clever and creative. These are just a few examples from the book. We stumbled upon the book and bought a copy at Colette in Paris. Vahram, we hope you do a Chicago version! It’s also available on Amazon.

Paintbrush Packaging

Posted on by Kim

How great is this packaging? This is exactly the kind of work we want to be doing… taking an ordinary product that can speak for itself and have fun with it. Sadly, this isn’t something that actually got produced. It’s concept work by student designer Simon Laliberté at Université du Québec in Montréal, Canada.

Thanks to Kelly Hardwick for sharing