Category Archives: Packaging

Safeway Wine Packaging

Posted on by Kim

 

 

Safeway is the proud and exclusive retailer of this gorgeous and innovative new line of Truett-Hurst wines. The team at Stranger & Stranger are the geniuses behind the bottle. Instead of putting more wines on the shelf with a label, grape variety and country on it, they thought about why someone might be buying that particular wine. Then they wrapped the bottle in a reusable, tear-resistant paper (symbolic of the humble brown paper bag) and covered it with recipes, pictures and stuff relating to whatever that occasion might be. There are 22 occasions to choose from. We think it’s brilliant. And love that it replaces the extra expense of a wine bag.

Crumpled City

Posted on by Kyle

How many times have you driven yourself mad trying to fold a map along the original creases? How many times have you been tempted to crumple it into a ball and stuff it in your pocket or bag? Crumpled City, designed by Emanuale Pizzolorusso, is a series of city maps that let you fold, stuff, smash and crumple your map into your bag without any worries because it’s soft, extra-light, beautiful to look at and truly indestructible. We first saw these while in Amsterdam and thought it was a really clever idea. You can check them out at palomar.

Paintbrush Packaging

Posted on by Kim

How great is this packaging? This is exactly the kind of work we want to be doing… taking an ordinary product that can speak for itself and have fun with it. Sadly, this isn’t something that actually got produced. It’s concept work by student designer Simon Laliberté at Université du Québec in Montréal, Canada.

Thanks to Kelly Hardwick for sharing

Simon Alander

Posted on by Kim

It’s hard to believe, but what you just looked at is student work by Simon Alander from Sweden. Tasked to design some sort of packaging, he came up with this fictional beer label. The lettering is a hand-drawn version of the typeface Phaeton using a lot of soft curves to enhance the organic feel of the label. Awesome execution. Check out some of his other fine crafted lettering works.