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Windy City Strength + Conditioning Graphic Design + Branding

Windy City

Windy City was the first CrossFit gym in Chicago. After several years in business, they were facing a saturated market and ready to differentiate themselves by evolving their brand experience, messaging and renovating the facility. Through our design process, we helped them tap into their core beliefs and vision which led to a new name and messaging that set them apart from the competition and rang true to their “why.” We redesigned their visual identity, logo, website, apparel, merchandise, signage, ads and other marketing materials, as well as collaborated with Ellipsis Architects to help conceive the look and feel of the renovated space.

  • Services:
  • Brand Strategy
  • Visual Identity
  • Website Design
  • Website Development
  • Apparel Design
  • Print Design
  • Messaging + Copywriting

  • Launch Website

Windy City Exterior Design by Knoed Creative Windy City Signage Design by Knoed Creative Windy City Entry Windy City Lobby Windy City Logo Design by Knoed Creative Windy City Logo Design by Knoed Creative Windy City Apparel Design by Knoed Creative Windy City Water Bottle Design by Knoed Creative Windy City T-Shirt Design by Knoed Creative Windy City T-Shirt Design by Knoed Creative Windy City Apparel Design by Knoed Creative Windy City Apparel Design by Knoed Creative Windy City Website Design by Knoed Creative Windy City Website Design by Knoed Creative Windy City Website Design by Knoed Creative Windy City Website Design by Knoed Creative

Credits:
Photos by Cheston Bogue, Scott Thompson and Knoed
Front-End Development by Static Interactive
Back-End Development by Surprise Highway
Sign Painting by Rightway Signs
Architecture by Ellipsis

Recognition:
Website Awwwards 'Honorable Mention'

Colophon

This site and its contents are property of Knoed Creative, Inc. Feel free to share our work with others, but please attribute work properly. We'd like to thank the following folks for making the site possible:

Also, thanks to everyone who contributed to the work featured on this site. We couldn't have done it without you. Cheers!

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