A global supplier of specialty papers and engineered products, Glatfelter needed multiple paper swatchbooks designed to reach printers and art directors.
The Xcelerator swatchbook (pictured first) exhibits Glatfelter's commitment to innovation in carbonless paper. Since Xcelerator Digital Carbonless is made on the nation's premier carbonless machine, known as "The Chief," we dedicated this concept to the big guy. Similarly, Glatfelter needed a better way to expose their new line of specialty uncoated papers. So we proposed turning eight individual folders into a single swatchbook, with the ability to add and subtract samples over time. The "Paper That Works" concept (pictured second) positioned them as an everyday, essential workhorse who prints and converts paper.
Credits: Swatchbooks via End Communications, Hadrian's Wall
Services: Concept, Print Design, Production
Award: PIA/NKO 2010 Gold Award