IdeaPaint is a single-coat, roller-applied paint that turns virtually any paintable surface into a dry-erase surface. The packaging was designed to mimic the simplicity of the product itself: lots of white space, bold graphic elements and a pain-free instruction manual. The website was designed to follow the brand personality—straight-forward and smart with elements of surprise. The honest simplicity and clean look sets it apart from the usual paint product category.
Credits: Branding, packaging and website via Jones Worldwide
Services: Concept, Design, Art Direction
Awards: 2010 I.D. Annual Design Review, Honorable Mention
Packaging Recognition: Published in Communication Arts March/April 2010; Featured in The Dieline, Lovely Package and Graphic Exchange