Shiner Beers

The Spoetzl Brewery prides themselves on their handcrafted Bavarian brews in the small town of Shiner, Texas. The history behind every bottle is reflected in the down-and-dirty look and feel. A variety of materials were designed including shadowboxes, brochures, shelf talkers, pint glasses, sandwich boards, mirrors and more. A design direction was also explored for their Shiner 97 Black Lager brew.